Obfuscation is Easy

X-treme fail

And of all the things a church can imitate, this is the worst.  Probably the biggest blight on advertising from the last decade is the word “extreme.”  A bunch of suit wearing focus groups decided that everything kids buy should be totally awesome and / or radical, and thus dubbed “extreme” (or x-treme to illustrate the fact that their product is so radical, it doesn’t even conform to proper spelling.)

The x-treme problem with this is first of all it’s a huge disappointment.  Just like when you had your first x-treme granola bar you realized it was just a regular granola bar in jazzed up wrapping.  The people who go to x-treme lengths to package Jesus hardly ever live up to their image.  Probably the most x-treme things about most of these button down Christians are their potluck casseroles.

If you thought X-treme Jesus would be gone by now, think again.  If there’s one thing the church is good at, it’s being behind the times.

It's Fail Month at The Church of No People, so go and check it out.